Tel Aviv rewards shoppers who wander. If you’re looking for where to shop in Tel Aviv beyond the mainstream , skip the obvious mall crawl and head to the city’s smaller neighborhoods — where concept stores, designer studios, artisan fairs, and vintage corners create a more personal (and far more interesting) fashion map. South Tel Aviv–Jaffa is especially rich right now, with areas like Noga, Florentin, and Gan HaHashmal drawing fashion and design lovers away from the “same-e